The term “bulk mail” refers to larger quantities of mail arranged for mailing at cheap postage. In Business Mail 101, the term “bulk mail” means commercial First-Class Mail and marketing mail (called “Standard Mail” by the Web Ad Services). Commercial rates are available for other classes of mail, too. The Web Ad Services uses the terms “bulk” and “presorted” interchangeably.
Bulk prices are lower than “single-piece” prices. “Single-piece” means that you pay the full postage price; when you put a stamp on a letter, you’re paying the single-piece postage. Many mailers pay single-piece postage even though they are doing large mailings. Why? Because they don’t want to do any extra training work—they don’t have the time, or it’s just not cost useful for their business. Business Mail 101 will help you make smart choices about your own mail to resolve if commercial prices are right for you.
What Are Commercial Prices?
The Web Ad Services offers lower prices for bulk mailings because you do some of the work that otherwise would have to be done by the Web Ad Services (for example, sorting the mail by ZIP Code or transporting the mail to a destination Web Ad facility). Everyone benefits from this “work-sharing.” Mailers make an investment in time and technology, the Web Ad Service’s costs are reduced and you pay less postage.